The Applicaster Zapp platform is a no-code tool that allows content owners to quickly launch custom OTT apps on eight mobile and TV platforms (LG and Samsung Smart TVs Roku, Fire TV, Apple TV, and Android TV connected devices and iOS and Android mobile platforms), and manage them on an on-going basis including UI/UX iterations, an open marketplace for third party plugins and continuous system maintenance. “We’re excited to partner with Applicaster to provide more broadcasters and content creators a way to grow their business with digital video on OTT, and evolve these experiences with the changing demands of the market.” Indeed, across the JW Player network, connected TV consumption has increased 27% since the beginning of 2021. “Audiences are spending more time watching videos than ever in the wake of the pandemic, and our data shows that connected TV is the fastest growing destination for video content,” said Dave Otten, CEO and co-founder of JW Player. Content owners also gain access to JW Player’s industry-leading data insights to optimize their content and monetization strategies. The out-of-the-box solution enables content owners to quickly launch their own custom OTT apps at scale without requiring any development, reducing time-to-market and operational costs. 17, 2021 (GLOBE NEWSWIRE) - JW Player, the leading video software and data insights platform, today announced the company has partnered with Applicaster, the SaaS app management platform, to launch an integrated OTT app solution for broadcasters and content owners alike.
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