Option E is a diverging stacked bar chart in which the agrees slide over to the left and the disagrees slide over to the right. This approach can declutter a crowded graph focus viewers on big-picture patterns whet their appetite for additional details when they’ve got time to spare or satisfy their appetite for just a bit of information if they’re in a hurry. Option D combines the strongly agree and agree responses and the disagree and strongly disagree responses. Then, we pause and discuss what might’ve led to these results. A few moments later, I show the bad news on the next slide. On the first slide, I show the good news. I often use a combination of these two styles when presenting slideshows to live audiences. Very few viewers have an appetite for bad news. This is a good option for internal audiences or for audiences with whom you’ve already built some trust and rapport. Option C draws attention to strongly disagree responses. This is a good option for personalities who like to see the world through rose-colored glasses. Option B draws attention to the strongly agree responses. Where are the viewers supposed to look? What’s most important? When everything all at once is competing for attention, it’s easy to lose viewers.ĭraw Attention to Strongly Agree or Strongly Disagree The only problem with this traditional approach is that the graph is a bit crowded. The most saturated version of each color goes on the outer poles. Agree/disagree survey scales are diverging variables so we need a diverging color palette. I use numbers when we’ve got fewer than 100 responses and I convert those numbers into percentages when we’ve got more than 100 responses. I also chose to display numbers of people instead of percentages. I chose horizontal bars over vertical bars because I arrange ordinal variables from left to right across the page. Stacked Bar Chart with Diverging Color Palette I made up some fake numbers to accompany their real survey questions.
Last month I spoke to Harvard University graduate students about visualizing survey results. Today, let’s look at seven of your choices. There’s more than one way to visualize those agree-disagree survey scales.
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